客戶:德國慕尼黑蘭德爾啤酒有限公司
品牌:RANDLE(蘭德爾)
項目:RANDLE原漿啤酒產品包裝
上市時間:2021年3月
設計:博創設計團隊
博創設計為RANDLE品牌重新定義了德式啤酒現代新潮的設計風格,用新的視覺語言詮釋品牌。手繪黑鷹形象,在德國文化中代表力量與勇氣,鷹爪緊握啤酒木桶,守護品牌的品質與啤酒文化傳承?,F代視覺表現與復古元素的碰撞結合,改變傳統啤酒固有印象,煥發品牌形象新風尚。
Client : Randle Beer Co., Ltd. Munich, Germany
Brand : Randle
Design : Bofly design team
Bofly design redefines the modern fashion design style of German beer for Randle brand, and interprets the brand with new visual language. Hand painted black eagle image represents strength and courage in German culture. Eagle claws hold beer barrel tightly, and guard brand quality and beer culture inheritance. The combination of modern visual expression and retro elements changes the inherent impression of traditional beer and gives us a new brand image.